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Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics, Social, Technological, Economic and Legal).


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  • SWOT Analysis
  • Porter’s Five Force Model
  • PEST Analysis
  • Competitor Analysis
  • BCG Growth-Share Matrix
  • PESTLE
  • Scenario Planning
  • Era Analysis
  • GE Matrix
  • Kotler’s 4P analysis
  • Value Chain
  • Scenario Planning

 

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