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In the field of commerce, the specialist area of business development comprises a number of techniques and responsibilities which aim at gaining new customers and at penetrating existing markets. Techniques used include:

• Assessment of marketing opportunities and target markets
• Intelligence gathering on customers and competitors
• generating leads for possible sales
• advising on, drafting and enforcing sales policies and processes
• Follow-up sales activity
• Formal proposal or presentation management and writing
• Pitch and presentation rehearsals
• Business model design

Business development involves evaluating a business and then realizing its full potential, using such tools as:

• Marketing
• Information management (sometimes conflated with knowledge management)
• Customer service

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