. Individual (Written) Essay and Video Presentation with Transcript: Business Models (50%)
The objective of the essay is to develop your understanding of the business model as a concept and how a theoretical understanding of business models can be used to explain the exploitation of innovations by organisations in real-life.
The objective of the video is to develop your (practical) video production skills and ability to explain difficult theoretical concepts to laypeople. The video is based on your essay's finding, that is, what you argued in the first assessment piece. Students must explain their essay's main arguments via a short video presentation.