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39277QLD Diploma of Business and Commerce

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In your role as an Associate at Dewey, Sellum & Bigg you are required to give a presentation to the Client (the Millers) and the senior partners of your company, as part of the post implementation review of your promotional program (AS1 and AS2).

 

You are required to prepare and deliver an oral presentation, of no more that 10 minutes, outlining your promotional campaign. This will be an overview of the program from the initial meeting through to the product/service launch and include customer feedback.

 

Your presentation will include a MS PowerPoint (or similar) presentation and an Executive Summary (of no more than one page).

 

Content of you presentation will include;

 

  • Details of the project, its purpose and objectives
  • The project scope, assumptions, constraints and deliverables
  • An analysis of the relevant target market segment applicable to Miller’s Mitre 10, described in terms of the 4 bases (or dimensions) of consumer markets, ie, geographic, demographic, psychographic, and behaviour towards product
  • Details of the new and innovative product and/or service to be introduced into the Miller’s Mitre 10 store. Include research sources, e.g., discussion papers, trade journals, news articles, internet research. Provide a rationale for selecting this new product or service.
  • Market trends which have influenced your recommendations.
  • Market data including product/category/ market segment growth.
  • Your marketing strategy for the new product, i.e. planned promotional and marketing activities.
  • Details of legal and ethical obligations that may impact on your marketing project.

§  Details of customer feedback received following the launch of the new product, including survey results

§  Any other information considered relevant to the project.

 

 

 

 

 

 

 

 

39277QLD Diploma of Business and Commerce

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