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Supermarket Marketing Add in library

Referencing Styles : Harvard
In the first assignment you reflected on how marketing and other influences impacted your shopping behaviour. In this assignment you begin to apply the principles of marketing in order to influence the behaviour of buyers. Marketing is fundamentally focused on increasing revenue for the business today and into the future. However, getting consumer’s to change their behaviour is very challenging, a fact you would have come to realise in Assignment One (what would a marketer have to do ...

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Tags: Australia Sydney Management Management 4P Marketing Federation University Analysis of Supermarket Marketing – BUMKT5901  

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