B. Requirements&Expectations A SWOT analysis is to be written on an organisation of your choice. The organisation can be either a Singapore or an international company; that produces physical products for consumer markets. You should provide information about the organisation’s background, current operations, product offerings, product positioning, geographic markets, financial situation, distribution network, etc. vis a vis its competitors. Description i.Provide an elaborate background about the organisation and its competitors (Do not use Any Models i.e. Porter’s Five Forces, Positioning Maps).-10 % ii.Clearly Identify Strengths, Weaknesses, Opportunities’ and Threats (At least 5 points in each quadrant of drawn SWOT Table)-20 % iii.Discussion and Explanation of SWOT elements [Elaborate on each points identified in the respective quadrants]-40 % v.Layout of report, professionalism, English – grammar & spelling.-15 % vi.Referencing (In text citations & Reference List). At least 5 references are required from 3 sources for this entire report. -15 % Total-100%

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