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Referencing Styles : Harvard
This assessment is designed to enable you to bring together a range of analytic and research skills that you have developed throughout this module. The key aim is to produce a comprehensive account of an advertising text or campaign drawing on a range of perspectives. You need to make careful reference to ‘contexts’; social, cultural, commercial, audience/reception and possibly historical. You are expected to make connections to topics discussed in the course as well as provide evide ...

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Tags: United Kingdom Ruislip Management Management Advertisement University of London Masters in Business Administration 

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