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Assignment 2: A Short Report Task Of the three retailing outlets mentioned below, choose one and explore the most prevalent promotional mix that you have come across: 1) Supermarkets 2) Fast food chains 3) Chemist shops. Overview 1. Choose a retailing outlet/brand of your preference. 2. Choose up to two promotional mix (i.e. advertising, public relations, sales promotion and personal selling) and discuss them in the context of that brand. For example, if you choose sales promotion as one of the elements of promotional mix, then you could connect it with various consumer sales promotions such as free samples, premium offers, loyalty programs, point of purchase promotions, event sponsorships, and so on. 3. Once the promotional mix adopted by the business are discussed, you are expected to provide support to your argument based on either research and/or theory and real case study about the effectiveness of those promotional activities. 4. The last section of the report should be about your recommendation based on your findings in relation to the promotional mix. The recommendation should be specific and must include rationale. 5. Please note that executive summary and reference list are not included in word limit. Further Guidelines: 1. Number of references needed – at least 4 journal articles or book reference. 2. Be succinct and don’t waste word space in defining or describing the concept in detail. Assume that the reader knows about the concepts. 3. You must reference the articles that you have selected following Harvard Referencing Guide. 4. Follow a report format – a. Executive summary b.Introduction c. Promotional mix.d. Discussion. e. Recommendations 5. The word limit is 800 words. If you are above the limit to some extent, about 10%, it is fine. 6. Front page should have a title – e.g. “Examination of Promotional mix for brand X”. Note* For this assignment I chosen question 2 which is Supermarket and the brand name is Woolworths .

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Business Communcation

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Provide your thoughts (based on research evidences and observations) in the form of a short essay on any one of the following statements.  1. Is consumer buying behaviour largely rational/irrational?  2. Is segmentation an ideal approach to grow your market?    Overview &nbs ...

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