Case study Air New Zealand is an international and domestic airline group which provides air passenger and cargo transport services within New Zealand, as well as to and from Australia, the South West Pacific, Asia, North America and the United Kingdom.
Air New Zealand also encompasses business units providing engineering and ground handling services. Subsidiaries extend to booking systems and travel wholesaling.
Air New Zealand Limited (NZX: AIR, ASX: AIZ) is the national airline of New Zealand. Based in Auckland, the airline operates scheduled passenger flights to 22 domestic and 29 international destinations in 16 countries around the Pacific rim and the United Kingdom. The airline has been a member of the Star Alliance since 1999.
Air New Zealand currently operates an international long-haul fleet consisting of Boeing 777 family, Boeing 787-9 Dreamliner, and Boeing 767-300 aircraft. Airbus A320 aircraft operate on routes to Australia and the Pacific Islands, and on domestic routes. Air New Zealand's regional subsidiaries, Air Nelson, Eagle Airways, and Mount Cook Airline, operate additional domestic services using turboprop aircraft. Air New Zealand was awarded Airline of the Year in 2010 and 2012 by the Air Transport World Global Airline Awards.
Assignment Requirements:
As an engineering management consultant you are required to advise the company on their strategic plans.
This includes an analysis of the influence which the external environment plays on the formulation of Air New Zealand’s organisations strategy.
You will be required to use the tools of strategic management to analyse and evaluate the strategic position of Air New Zealand’s organisation and propose and evaluate its strategic options to meet its objectives and make suitable recommendations.
You will be required write an individual strategic report (approximately 2500 words) to the senior management of Air New Zealand highlighting the benefits and risks associated in the current set-up and make suitable recommendations to champion the benefits and mitigate the outcomes of the risks identified.

Read less