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Academic Literature Review Add in library

Referencing Styles : APA
You are required to develop an academic literature review that summarises the extent of knowledge in a particular field, and in doing so identifies a major gap in knowledge that requires research attention.   This review is underpinned by the real world managerial problem/opportunity in IMC, marketing, advertising, public relations, international business or related field, as identified and refined in your earlier assignments.   Your review should be structured with the following ...

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Tags: Australia  Victoria  Management Integrated Marketing Communication AMN404 Readings in IMC Queensland University of Technology AMN404 Readings in IMC 


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