ANALYSIS OF A MARKETING NEWS STORY
Select an appropriate marketing news story which has appeared in 2014/2015. It might be from a business press such as the funancial Times, the wall street journal, business week, forbes, fortune,etc. national newspapers such as the Daily telegraph are also allowed. Online sources are also allowed.
1) this is the analysis of the article and NOT the marketing of the company.
2) No SWOT or BCG analysis