As a strategy consultant you have been invited by the board of directors of a company of your choice to advise them on the possibility of changing the strategy of their company. In particular they are keen to redesign their strategy along the lines of the much publicised blue ocean strategy and also consider the possibility of developing a global strategy
Carry out a full analysis of the industry or sector in which the company is currently operating. Drawing on relevant models and using appropriate company data, critically appraise its current strategy. (1000 words)
Critically discuss the ways in which the company could shift its strategy from "Red Ocean" to "Blue Ocean". (2000 words)
Identify and discuss the key strategic challenges that the company should consider in developing a global strategy. (1000 words)
â€¢ The assignment assessment criteria and mark allocation are as follows :
â€¢ Application of tools ( PESTEL, five forces, strategic mapping, Yip's drivers, CAGE etc) to analyse competitive data. 15%
â€¢ Application of strategy capabilites model and choice models to assess the current strategy. 10%
â€¢ Meaning and classification of blue ocean. 5%
â€¢ Implications of red ocean for the company. 5%
â€¢ Ways in which a blue ocean strategy could be developed using blue ocean tools and techniques. 30%
â€¢ Brief discussion of managing strategy development and implementation. 5%
â€¢ Research Skills (Use of free web-based resources such as company reports, trade association statistics and some government or supra-governmental (EU, UN) reports and statistics, the business press and journals available through BusinessSource Premier, Factiva or Proquest, and reports from organisations such as Euromonitor, Key Notes and Mintel. 5%
â€¢ Use of models to identify global strategic decisions. 15%
â€¢ Relationship between blue ocean and globalisation.10%
â€¢ The submission of your work assessment should be organized and clearly structured in a report format.
â€¢ Maximum word length allowed is 4000 words, excluding words in charts & tables and in the appendixes section of your assignment.
â€¢ This assignment is worth 100% of the final assessment of the module.
â€¢ Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing 1.5.
â€¢ Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.