Assessment Type: 1500 â€“ 2000 word report - individual assessment
Purpose: This assessment is designed to allow students to develop research and analytical
skills, applied to understanding the role of managers and their impact on
organisations. This assessment relates to Learning Outcomes a, d and e.
Due Date: Week 5 â€“ 5:00 pm Friday 11th December 2015.
Submission: Upload a soft copy â€“ Word .doc or .docx to Moodle and Turnitin
Topic: SMART Objectives and goals â€“ specific companies to compare will be provided in
class and via Moodle by the end of week 1.
Task Details: Compare and contrast the two companies in relation to the following:
1. A vision or mission statement.
2. Values of the organisation â€“
3. Corporate Social Responsibility/Sustainability
4. Stakeholders mentioned in their corporate statements
ï‚· The comparisons must include an analysis of these statements as to whether they meet the SMART
(Simple, Measurable, Achievable, Realistic and Timely) test for objectives and goals.
ï‚· Are these statements of intention â€œbelievableâ€ and do they add value to these companies?
Research requirements: Students are to support their analysis and conclusions with the text and a
minimum of 3 recent and relevant academic journal articles (written since 2007 where possible).
Presentation: Word .doc or .docx â€“ 1500 - 2000 word short report â€“ title page, executive summary,
table of contents, suitable headings and subheadings, conclusions, reference list
(Harvard â€“ Anglia style). Typed using 12 pt Times New Roman or 11 pt Calibri fonts.
Single line spacing,
Marking Guide: Analysis 30%
Research â€“ extent and application 30%
This mark will be scaled to a mark out of 15