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Assessment task: Individual Essay Weighting: 60% Date/time/method of submission: Friday 30 October 2015 (week 6) Scripts to be submitted electronically on Turn-it-in ONLY Word count or equivalent: 1500 words Assessment criteria: The following learning outcomes are assessed in this assignment: L01 and L02 Assessment briefing: To what extent does the digital era provide opportunities for the global marketer to deliver their brand to Gen Y. Consider theories of consumer behaviour and include examples relevant to your specific industry. Guidelines  Understand what the question is asking you to do  Introduce the essay – what you are going to write about  Find and select the relevant information using appropriate academic sources.  Avoid relying too heavily on the internet as a resource  Distinguish between evidence and opinions  Plan and structure the information so that different points of view are presented  Use appropriate Harvard system to reference your information  Use critical and analytical writing skills  Submit your work via Turnitin and view the report  Put your own point of view, supported by evidence from your information  Conclude your essay with reference to the question  Construct a bibliography following the Harvard system (minimum 15 sources including books, journals and relevant websites)  Write clearly and concisely using plain English  1500 words (+/- 10%) – include word count

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More global marketing: Questions & Answers

Q

Regulatory Compliance Management

The subject is about Governance, Risk and Compliance Question2 Please answer the exam question in 1,000 words (in grade to achieve merit), you will see my comments written in red which will instruct you on what area should the answer about. This is a professional course so the answers should b ...

View Answer
Q

Business Management

Laura Prebble, the owner-manager of a small business, had carefully monitored her cashposition over the past financial year, and was pleased to note at the end of the year that thecash position was strong, and had shown a healthy 50% increase over the year. Whenpresented with the income statement fo ...

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Q

Network Security

This is a Project Implementation assignment and the project proposal is attached here. This project proposal is done in this website for order ID MAH_180815_50545_8_94090. Please assign the same expert to complete the assignment. Study material is attached as well. Please check the project proposal ...

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Q

Business Management

The government is considering the approval of a new open-pit mine in the south-east of Victoria.How this issue effect health?How does health impact these issues?What social determinates of health are related to these issues?Making policy recommendations?What should government do to make this policy ...

View Answer

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