Assessment Task (Part One) Individual Report (Weighing 25%)
The eight elements of the business models include: value proposition, revenue model, market opportunity, competitive environment, competitive advantage, Market strategy, organisational development, management team.
As a GSM Management Graduate Trainee you have been asked to analyse an online small medium size B2C Company, and critically analyse how the eight elements of the business models influence its online business strategy. In addition you are also required to assess and comment on the privacy issues and trust that the company needs to take into considerations.
Assignment Task (1500 words)
As part of your report, you should identify the following
â€¢ Choose an appropriate online B2C company to analyse
â€¢ A critical analysis of how the company has successfully managed and implemented the eight elements of the business models and its benefits to the company
â€¢ Critically analyse the strategies that company should use to build and maintain trust in consumers towards internet shopping