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Prepare powerpoint slides that discuss three main questions: Project Requirements: This is B2B marketing assignment (analysing colonial first state and its financial advisors (both owned and independent financial advisers) in Australia 1. Conduct a detailed environmental analysis (including PESTLE, SWOT for Colonial First State, Customer mapping and segmentation, brand positioning, analysis of CFS against its competitors) of the Australian superannuation & financial planning (and associated banking) industry and in particular Colonial First State (CFS) superannuation (super) business 2. Analyse and evaluate possible options that are available to CFS to restore it’s reputation and earn back trust with its customers & adviser networks 3.Justify robust and logical recommendations to CFS of a strategic plan for taking forward it’s business with your key stakeholder group

Australian superannuation

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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MKTG 630 Applied Managerial Marketing

Task: "I am sure they will love the plan and am looking forward to your presentation." "Thanks," you respond, feeling a few butterflies in your stomach. "I am looking forward to the presentation also. I think we have covered all of the bases and I am sure we have a solid plan. I have jotted down th ...

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Marketing Mix Strategy

Task Each country has its own folkways, norms and taboos. When designing global marketing strategies, companies must understand how culture affects consumer reaction of its world markets. In turn, they must also understand how their strategies affect local cultures. Discuss how Uniqlo Corporation ad ...

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Management

Essay Question Although boycotting as a voluntary, anti-consumption behaviour has occurred for decades, consumer groups are increasingly adopting boycotts as their favoured coercive means of expressing their dissatisfaction against firms in the marketplace (Sen, Gurhan-Canli and Morwitz, 2001). Boyc ...

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