Write a Blog on IMC addressing the following topics: In your own words, define and discuss IMC using your text and at least 4 other academic resources (i.e. academic journals etc.) Briefly discuss how IMC has been utilised well using 2 Australian organisations of your choice. Discuss how IMC plays a significant role in the overall marketing and business strategy Ensure you define IMC using theory and research (to support your opinion) and then discuss its application using the organisation chosen and explaining how it has worked in your own words. Your audience is your subject coordinator Rationale After completing this assessment you will be able to: investigate the role of marketing communication in the overall marketing and business strategy; use real life organisational examples and discuss from your point of view what works and why. Marking criteria This task will be marked out of 15. For overall grades, marks may be rounded.
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