You are required to source data on customer satisfaction. Based on the data you will prepare a report that analyses the data and makes recommendations for service improvement. Upload your report to the student portal.
Your report should be approximately 500 words and include the following headings:
2. Overview of data collected
3. Analysis of data (key findings and issues identified)
Notes: Ideally the customer feedback data will be from your own organisation, possibly from test marketing. If you do not have this data you should source suitable data from another organisation. For example, the Tasmanian Council for Tourism have sourced and analysed customer feedback in the following report:
Your recommendations may include: procedural changes, system changes, changes to product/service information, changes to the actual products/services, staff training, etc