Identify strategic marketing options and selecting appropriate targeting strategies such as:
•undifferentiated – treat all segments the same
•concentrated – target specific segments and ignore others in the market
•multi segment – treat each segment in the market differently
8(a). Identify believable positioning strategies relative to competitor positioning for the product or service. Identify at least two
8(b). Use the 4 Ps of marketing and identify cultural issues which would impact on the marketing and sales of the product or service to the selected countries and make adjustments to product design, use of colour and language to counter the issues identified

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