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BUMGT 6927 Creativity & Innovation Solved

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Creativity 

Creativity can be defined as ability to surpass traditional rules, relationship, ideas and patterns in order to create new meaningful ideas, methods, forms and interpretation (Shallcross, 1973). Creativity allows people particularly entrepreneurs and organizations to think of new ideas and make new things to improve current situation. Moorcroft (2001) defined it as mental characteristics that allow company employees to think outside the box to ensure that organization not only survive but prosper by using different approaches for a particular task. Creativity is a necessity for the innovation. The prominent scientist, Charles Darwin mentioned in his theory of evolution that organisms including humans who learn to collaborate and improvise most effectively have a higher chance of survival. This is also through for business organization amidst stiff competition brought about by globalization. 

The business organization need to invent ways of producing quality products and serving the customers well more that the competitors do. More business organization are adopting technological means for communicating with customers (Kristensson et al., 2008). The advent of social media has proven useful for the companies to display its products in Facebook, You Tube, Twitter, Instagram and company website and allow customers to order directly through a designed mobile application or online platform. Thanks to electronic payment systems that has allowed customers to pay for goods and services across different parts of the world. Many authors in businesses have agreed that creativity turns new and imaginative ideas into reality and have argued that if people have ideas 

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