You have been employed by BBQfun as an external marketing consultant (Canon’s Consultants) to review the effectiveness of the recent eight week promotional campaign in two Brisbane magazines. It is the end of financial year and two weeks after the end of the campaign.

Recall that BBQfun has the following marketing goals:

●      increase sales from $15 million per year to $20million per year in the next three years

●      increase market share to 25% in 2012

●      increase our loyalty customers list from 10,000 to 16,000 in 2012

●      establish brand recognition in Brisbane so that at least two in three people recognise brand in a random survey taken in 18 months time.

Your manager has asked you to develop a survey tool to determine brand recognition and determine the effectiveness of the magazine campaign

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