Tasks

Conduct a business background research to illustrate current market situation and evaluate business initiatives/potentials;

Conduct a critical review of the survey and its outcomes. Suggest improvements to the survey in terms of data coverage and data metrics.  You may refer to external sources of information to justify your evaluation;

Develop two analytics solutions to analyse the dataset using any two of the three software packages covered in the subject. It is recommended to explore insights among data to pinpoint characteristics of each segment, for example, age distribution for product type;     

Based on the insights obtained from analytics solutions and any external sources of information, recommend effective marketing strategies (market opportunities, targeted customers, channels, etc.) for a potential client intending to enter these new industry segments in Australia. You need to decide on the number of recommendations with a brief justification for your choice. Recommendations should refer to visualisations (a combination of diagrams and charts) from your analytics solutions and external references. 

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