Together with your friends you have decided to establish a small restaurant in London because you believe that there is a big market for young people who want to dine out.
You will need to find premises at a suitable location. You recognize that London is a multicultural city and your restaurant will specialise in offering value for money meals using organic produce. Naturally before investing any money into the project, you have decided to collect data to find out if the restaurant will be successful or not.
You are aware that the data collection must be done properly if any information that you extract from it is to be useful and reliable. With this in mind, you are required to answer the following questions:1.1 Create a plan for the collection of primary and secondary data that will be useful for the launch of your restaurant. Describe each of the stages that you will follow on your plan and justify the selection of methods of collecting data that you are going to use.
(This provides evidence for AC1.1)
1.2 Explain, with justification, the sampling frame and survey methodology that will be most appropriate in your investigation. Which sampling techniques are most suited for this survey and why?
(This provides evidence for AC1.2)
1.3 Design a questionnaire that you will use to collect primary data from UK customers using dichotomous multiple choice and open ended questions.