Business Decision Making
Sainsbury's was founded in 1869 by John James Sainsbury and his wife Mary Ann Sainsbury in London and has grown to become one of the UK’s largest retailers. J Sainsbury plc operates over 1,000 stores, including 440 convenience stores. It jointly owns Sainsbury’s Bank with Lloyds Banking Group and has two property joint ventures with Land Securities Group PLC and The British Land Company PLC.
Two statements on the company’s website read:
1. “Our five areas of focus are underpinned by our strong values and culture, as well as our commitment to operational excellence. We put the customer at the heart of everything we do, aiming to make their lives easier every day by offering great quality and service at fair prices”.
2. “We have delivered another strong set of results [in 2011]. Good sales growth combined with cost efficiency savings offsetting inflationary increases, helped deliver growth in both operating margin and return on capital”
As a business analyst, you want to investigate the reliability of the two statements above. For this, you develop the following research questions: What is the level of satisfaction amongst Sainsbury’s customers? What has been the relationship between operating profit and sales for Sainsbury over the last 24 years?
Task 1 [By 016/10/13 for formative feedback]
P1 create a plan for the collection of primary and secondary data for a given business problem
P2 present the survey methodology and sampling frame used
P3 design a questionnaire for a given business problem
You are required to
1. Create a plan for the collection of data for your research on Sainsbury and present the survey methodology and sampling frame used. (P1, P2)
2. Design a questionnaire that will be administered to Sainsbury’s customers to assess their level of satisfaction. Address any data protection issues and ethical considerations for your research. (P3)
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