Assessment Type: Individual Assignment: Indicative Assessment Requirements for the Module; - Weighting for this assignment: 100% Maximum Word Limit for the Assessment 4000 Description of Assessment Requirements Report Format is required as follows: Individual Assignment Word limit: 4000 words maximum excluding references ASSIGNMENT BRIEF • As a Business Development Manager of your Company in Malaysia, you need to submit a report to the Board of Directors regarding a detailed Country Analysis and Market Entry strategy for expanding international business to one of the following countries: Spain, Poland, Brazil, Germany, Mexico, France, or New Zealand. Areas that need to be covered would include the MARKET ENTRY STRATEGY, OPERATIONS AND HUMAN RESOURCE PLANS. Please ensure that your assignment follows this structure: • Abstract: ( 5 %- 200 words) • A table of contents • A list of figures and/ or list of tables where appropriate • Introduction: (10% - 300 words) - Briefly explain about the rationale for selecting the chosen country. An examination of the market entry strategy adopted by a company to develop an initial position in a global marketplace • Literature Review-& Critical Analysis: (60% - 3000 words) - The analysis will include the use and critical evaluation of the :- Environmental scanning technique (like PESTEL, Porter’s Diamond model), entry mode strategies and risk analysis techniques used by an international business. • Conclusions & Recommendations: (15% - 500 words) Summarize the interesting facts about the country; key challenges, risks, threats of doing business in that country. • References / Presentation – 10% • Bibliography • Appendices if appropriate Module Learning Outcomes to be Assessed:- Upon successful completion of task(s) the students will be able to: • Understand an overview of the contexts, concepts and interpretation of internationalisation. • Discuss and critically examine the environment of the international firm, particularly the political, social, economic and technological issues facing a prospective international business. Analyse and evaluate the role of the international firm particularly their strategies and organisational design, behaviour and control systems. Point to be noted:- 1. Abstract: A statement of what you were asked to review and the key aspect of what you would recommend. ( 5% 200 words) 2. Introduction: An examination of the market entry strategy adopted by a company to develop an initial position in a global marketplace. ( 10% 300 Words) 3. Literature Review and Critical Analysis: Using analytical techniques including the PESTEL, Porter’s Diamond model and risk analysis. The student should as a basis of their work aim to analyse the market entry strategy used for market development by a business and discuss the impact this strategy has on the following issues: strategic choices of the company, integration of the functional strategies of the business, corporate culture of the business, major advertising media used in the country and risk analysis. ( 60% 3000 Words) 4. Conclusion and Recommendation: Discussion of the business challenges and opportunities that may prevent or help the company from sustaining a successful business development strategy. Suggest the most suitable market entry mode, e.g. exporting, licensing, franchising, joint venture, wholly-¬â€owned subsidiary, etc with rationale. ( 15% 500 Words) 5. A further 10 Marks will be awarded for Structural, Construction, Referencing and Bibliography demonstrations.