1.Which elements of business ethics management has Shell introduced?

2.How would you describe Shell’s overall strategy to business ethics management? To what extent are each of the elements used by the company complimentary to this strategy?

3.Describe the different stakeholder relationships revealed in the case. Using the instrumental perspective on stakeholder importance described in this chapter, how would you rate the apparent importance of each of Shell’s stakeholders here? In what ways does this differ to their importance from a normative perspective?

4.How important do you think Shell’s culture is to its approach to business ethics? Can or should Shell change its culture?

5.Do you feel that Shell has gone far enough in its attempts to turnaround its approach? What more could or should it do – or should it not have even embarked on this course of action in the first place? Will it ever satisfy its critics sufficiently?

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