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1. Analyse how the key elements of the marketing mix contribute to an organisation's marketing strategy;   2. Compare alternative theories of consumer behaviour and contrast how they influence marketing activities;   3. Determine the practical implications of core marketing theory including marketing empirical generalisations, the Double Jeopardy and Duplication of Purchase laws;  4. Investigate marketing problems in business situations using marketing research and marketing metrics, and effectively report results to a broader audience;  5. Formulate basic marketing strategies that can be implemented to address marketing problems

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More Business Management: Questions & Answers

Q

Assessment 2: Segmentation, Targeting and Positioning Strategy (20%) only (The environment analysis discussed in Assessment 1 should be used as the basis of the consumer profile presented here in Assessment 2. The feedback you received for Assessment 1 should be used to strengthen your discussion of ...

View Answer
Q

The purpose of this individual assignment is to develop your skills in understanding the consumer decision making process and its importance to marketeers. This will enable you to apply marketing theories and concepts to a ‘real world’ business situation.   Your task is to crea ...

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Q

Question 1 . Go to Nestle's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or wh ...

View Answer
Q

Case Overview - This assignment is intended to give you an opportunity to apply some key concepts from this course in a real world context. Specifically, you are required to select a country of your choice (not your home country), review the country’s political economy (political, economic and ...

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