1: From your additional research, explain the various elements of the marketing process that H Samuel has adopted. [P1.1, M1]   
 Explain the concept of marketing orientation and evaluate the benefits and costs of a marketing orientation to H Samuel [P1.2, D1]   
To achieve M1, you will have applied an effective approach to examine, analyse, research and explain the various elements of the marketing process and activities of the H Samuel.   
To achieve D1, you will have arrived at and justified your conclusion regarding the cost and benefits of marketing orientation through synthesis of facts and ideas and theoretical concepts

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