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A marketing research analysis report by using SPSS Assessment 3: Data analysis and reporting Value 40 marks This assessment intends to elevate your ability to make sense of data and solve marketing problems and support marketing decision making. You have to work individually and prepare a comprehensive report on the findings of your data analysis, interpret the result, and suggest some solutions that resolves marketing problems. You have to identify and apply appropriate analytical strategies toaddress a set of research questions (or problems) a manager of a firm (here the lecturer) has developed. The data for this task will be supplied by the lecturer. The word length for “data analysisreport and recommendation” is 1500 words +/‐10%. You are required to present your marketingresearch report in a manner suitable to those who do not have a background in statistics.

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