As an engineering management consultant you are required to advise the company on their strategic plans.
This includes an analysis of the influence which the external environment plays on the formulation of Air New Zealand’s organisations strategy.
You will be required to use the tools of strategic management to analyse and evaluate the strategic position of Air New Zealand’s organisation and propose and evaluate its strategic options to meet its objectives and make suitable recommendations.
You will be required write an individual strategic report (approximately 2500 words) to the senior management of Air New Zealand highlighting the benefits and risks associated in the current set-up and make suitable recommendations to champion the benefits and mitigate the outcomes of the risks identified.
Q1 Strategic Analysis:
The aim is to achieve an understanding of the key strategic issues, both externally and internally, that are likely to influence the performance of the company into the future. You are required to carry out extensive research to update the information provided, in order for a full strategic overview to be formed.
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