Ashraf Homemade Ice-cream Ltd Ashraf Homemade Ice-cream Ltd, manufacturer of ice-cream and frozen yoghurt was founded in 1995. It soon became popular with its innovative flavors, made from fresh milk and cream. The company currently distributes ice-cream, frozen yoghurt and novelty products nationwide, in super-markets, grocery stores, franchised Homemade scoop shops, restaurants and other venues. Homemaker’s product strategy is to differentiate its super premium brand from other ice-cream brands. The brand image reflects high quality, uniqueness, and a bit of amusement. For example, ' Chubby Hubby ' has Chunks of chocolate-covered peanut-butter-filled crisp biscuits in a rich Vanilla malt ice-cream. Other names in the company's line of ice-cream include Totally Nuts, Chunky Monkey, and Super Fudge Chunk. The new product development and flavor naming process are a top priority at Homemade. Scenario Ahmed has been appointed as brand manager for homemade ice-cream ltd for the new product development and flavor naming process Analyze the benefits of utilizing a brand manager and identify his responsibilities for Ashraf homemade ice cream Ltd.
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