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ASSESSMENT TASK 2: Policy Review paper Aligned subject learning outcomes • Critically evaluate the role and importance of destination management and marketing organisations in the sustainable development of competitive tourism destinations • Convey information clearly and fluently, in high quality written form appropriate for the audience • Be able to apply specific knowledge to evaluate policy objectives at the destination level Group or individual Group Weighting 35% Due date Week 8 College of Business, Law & Governance TO5103:03 For additional information with respect to studying Business at JCU visit the College of Business website at http://www.jcu.edu.au/business/JCU_117579.html ASSESSMENT TASK 2: DESCRIPTION This assessment is due at the end of the subject and will consist of a written report. The aim of this assessment is to provide students an opportunity to apply existing knowledge on best practice in destination management and marketing to analyse the strategies and/or policies of a given tourism destination (it can be the same destination on which students conducted their audit). Students will - A. Write a review of the academic literature relating to either destination management, destination marketing or policy and planning. This review should include at least 12 references from the academic literature (this may include books and referred journal articles) - B. Select a specific tourism destination (ie. region, state, country) with an identifiable DMO - C. Obtain printed documentation of the relevant strategies of this DMO with reference to visioning, marketing, branding, planning and product development. D. Review and critically assess the strategy document according to key principles identified in the literature reviewed in section A. ASSESSMENT TASK 2: CRITERIA SHEET in literature view use branding as literature view ,word length should be 250 word as this is my part from the group of three ,literature view and policy view is on branding ,write easy type paragraph with sub headings ,use journal articles, book and other sources for literature view ,give views of writer by paraphrasing not your own view , use context references means between the paragraph ,use 4,5 references as this is tourism subject search should be related to tourism and journal as well . In policy view use literature view as source ,in this part use literature view critically comparison it with policy plain of Karnataka in terms of branding (which i will upload in file attachment )and i is this is negative and positive policy plain use references .in overall use 7 references include literature view and policy view ,word length should be 400 word in policy view ,easy style writing with sub heading ,context references .our DMO is government of Karnataka which policy plain i attached ,use branding for policy view from policy plain of Karnataka. conclusion use 80 word with brief conclusion ,please keep in mind word limit for all .and particular BRANDING,MARKETING AND PROMOTIONAL ACTIVITIES Karnataka government has started adopting integrated marketing approach to ensure tourism related information and activities, products are communicated to target markets. Which can be factored into downstream product development and inbound tour offerings. It is also planning for promotional activities through conferences, road shows, tourism fairs, in festivals and also exchange programme will be undertaken to increase the brand exposure of Karnataka at national and international levels 5 year event calendar policy has been launched for the tourism related events across Karnataka will be drawn up Innovative and inventive new tourism products will be offered to the tourists as a part of such events to integrate business with leisure. Facilitating processes pertaining to trading hours. Liquor licenses. To cater the needs and expectations of the tourists. Government will provide the data repository of various tourism locations attractions in the state to the service industry providers Department will set up a state tourism database to publish an annual industry status report and for organising annual industry outlook conferences. To prepare tourism industry profile to aid in planning and decision making for both industry and government. By obtaining the help of tourist and local public surveys and research studies profile should be created. To provide total quality experience for tourists in the destination. And to increase visitation and duration of Government should take measures for the development and maintenance of basic tourism infrastructure and facilities at destinations. Encourage and promote new and innovative tourism products and services. Karnataka government should take measures to improve connectivity infrastructure for local and international tourists. Improve access to tourism information services. Enable safety and security of tourists. Facilitate the development of accommodation for all customer segments through hotels, resorts, and home stays. Encouraging home stays at tourist destinations to provide tourists homely friendly environment that exposes them to the local culture. Encourage use of heritage buildings as hotels for providing accommodation facilities to tourists. Support and encourage development of wayside amenities at intervals of 50km along the connecting roads leading to major tourist destinations benefiting local communities.Handicrafts will be encouraged initiative for physical manifestation of brand will be supported such as silk in Mysore, wooden toys in channapatna. Provide facilities for the disable persons. Information centres/ kiosks and interpretation centres will be encouraged at all major tourist destinations. BRANDING stay. use this for help.

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