Conduct a PESTEL analysis of your business’s macro environment, evaluating whether each of the PESTEL factors are positive, neutral, or negative for the industry. Provide an overall evaluation of the impact of these factors on growth and consumer demand in the industry.
Identify and explain the two most significant influences in your analysis that are likely to be the main drivers of change in the future.
Using Porter’s five forces framework, evaluate and briefly describe two key forces at work in the industry environment of your business.
Draw a strategy canvas for your business and for two main rivals (see Figure 2.10 in the text). Describe briefly the three most critical success factors for your business (see pp. 58-59 in the text). The three most critical success factors would be a subset of the total critical factors impacting business
Evaluate the influence of innovation on the industry

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