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Consider the following scenario.
A major car dealership has experienced a decline in revenue at its Holt branch over the last two years. The other two branches within the group (Aylshm & Hingham) have experienced increased sales of 25% and 30% respectively.
All branches are selling new and used vehicles including service and repairs.
You are tasked as a project manager by the chairman of the group to investigate the situation and determine the cause of the decline and plan to either close the branch or get the business back on track and or develop future business income streams.
1.    In order to meet your objective what activities do you need to undertake to best use the resources made available to you?
2.    How would you obtain the required financial information to make the appropriate calculations in 2?
3.    What additional resources are necessary to meet your objectives?
Are you sticking with original business concept? Or
Moving into a new venture? Downsizing the business getting rid of some of the parts of the business?
4.    Write a short report justifying your decision to the MD demonstrating appropriate time scales of actions and phases. Use of a gant chart is necessary.
5.    Design appropriate systems to monitor the physical, human and financial resources, demonstrate how these systems will be operated and how you would take corrective action to minimise any deviations highlighted by theses systems?
6.    Devise a sales & marketing plan with commensurate budget and cost. Detail your approach and highlight how you would counter act competitor response?
7.    Compile a department cash flow projection based on approximate appropriate figures you have selected and suggest how this would be used to increase liquidity to increase the amount of capital at your disposal? By using the below table




Business Management

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