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Description Recommended word length  
1 Description of the company, the nature of its business and any other relevant facts.   
200
2 Provide a PESTEL analysis of the company   Ensure you include all of the factors; describe the factor and how your company is affected by the factor  
600
3 Undertake a Porter’s Five Forces analysis of the company’s competitive environment   Ensure you include all five forces, describe the force and how the company’s market environment is affected by the force.   
600
4 List a minimum of four strategic recommendations you believe the company could enact to avoid problems you have uncovered from the Porter’s or PESTEL analysis.   
400
5 Provide a general conclusion of the current state of the company and its operating environment.  
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Total  words
 2000 (+/- 10%)   
Note: if you are unsure on writing an essay, or how to reference ensure you attend one of the presentation given by the Kaplan Singapore Writing Lab. Also, you may wish to have the written quality of your assignment reviewed prior to submission by a senior academic which you may book via your LMS. Both services are free and confidential.   

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