Effect of advertisement on consumer buying behaviour of the beverage industry in Nigeria. Objectives 1. To review literature on relationship between advertisement and consumer buying behaviour. 2. To provide overview of the beverage industry in Nigeria. 3. To assess consumer buying behaviour in Nigeria beverage industry - how they sell ? Which beverage companies are the leader. 4. To determine which advertising channels that are most effective for Influencing consumer buying behaviour. Note : It should be within the non alcoholic beverages industry in Nigeria.
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