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Front matter – check requirements
(Separate pages)

Beginning of report:
Whilst there is no mark allocation associated for the Executive Summary & Intro in this assignment (ie. we had a mark allocation for Assignment 1, to ensure students made an effort in preparing an Executive Summary & Intro…and doing well in that space), both are required in Assignment 2. Please remember that an Executive Summary is a SUMMARY of the whole report, which includes any results.

Part A - Question 1:  
Give examples of entrepreneurial traits; explain these traits using sound academic references; explain how these traits are linked to Nick Woodman, a key actor in the case study. (10 marks)

Part A – Question 2:  Present evidence from the GoPro case study that either supports and/or refutes Drucker’s statement? You can choose to support  or refute – it’s your choice – but whatever stance you take, make sure it is supported in evidence (15 marks)

Part B – Question 1:  Firstly, note that large mark allocation for Part B questions – 30 marks each. Hence, this is where you should spend most of your time (and word length allocation) in your paper. How did GoPro gain a competitive advantage from their marketing processes? Please use theoretical foundations as the basis for your analysis ie. use theoretical models or concepts in the unit to support your argument (30 marks)

Part B – Question 2:  The case identifies future threats to the company’s strategy. Give recommendations on how GoPro should respond to this, using theoretical foundations. Maybe SWOT? Does GoPro (as a company) have certain strengths to overcome the noted threats? New opportunities? etc (30 marks)


Conclusion – sum up key points from each body of report; no new information in the conclusion!  (no mark allocation, but required)

Business Management

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More Business Management: Questions & Answers

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Airlines in Emerging Markets

What geographic markets are the companies located in? When did they invest in these markets? Did they follow any specific patterns when entering these markets?Compare the geographic markets where the companies are located. Are there any specific geographic patterns that emerge from the comparison? W ...

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Assessment 4: Critical Reflection Length: 1000 words Based on those topics, what major learning on measurement and decision making can you apply in practice as a manager in your organization? • Information and Decisions • Decision Process • Costs and Revenue • Time Frames • ...

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Read JOHN MCPHEE encounters with archdruid ( A mountain, An island ) for the part A mountain write one page paper font size 13 5 paragraphs. The first paragrapgh must talk about the main points and the other paragraphs my opinion what do i think. Same on the part An island a paper first paragrapgh m ...

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Use the word

Prompt: First, choose a word or a term. You might look to word-choices you found interesting in one of our readings. You might also look at the Ozxford English Dictionary and find a word whose meaning has changed. Alternatively, you might pick a word you love, or a word you hate. You may also choose ...

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