In this assessment, you will prepare a report as if you were the Revenue Manager for the Sydney Harbour Marriott Hotel at Circular Quay.You are asked to present a report to your hotel’s General Manager that recommends a Revenue Management strategy for the period 01st September – 30th November 2016.Aspects that require critical considerations are:An analysis of market segmentations to determine the hotel’s target market segments.An analysis of the competitor set to determine the hotel’s competitor set.Demand Forecasting– to establish a 13 week forecast for this period.Channel Analysis
4/5
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