It is said that understanding customer needs is an important first step in developing profitable customer relationships, but that is not enough. To achieve competitive advantage, organisations must use this understanding to design product /service offers that deliver more value than the offers of competitors. Discuss the comment above in relation to an online business.   
Major essay requirements: • An essay format: Information and advice on essay writing and other scholarly skills can be found on the MyKBS portal. • A thorough research and review of the contemporary literature on the topic area. • A range of references that should demonstrate breadth and depth of research. • Industry and/or organisational examples to be incorporated into the essay as illustrative evidence. • An original argument to be built through the use of critical thinking. • Critical evaluation in the essay's conclusions. • Appropriate and accurate use of the Harvard referencing system.  

Read less