Problem: separating social media channels based on target segments
PS: European Bartender School is facing a challenge in targeting its segments through the right social media platforms, stopping it from achieving its highest potential in social media based online marketing.
theories/models used: SWOT on social media platforms, PEST analysis for European market, segmentation, targeting and positioning.
• PEST on EBS
• SWOT of FB, IG, TW and Snapchat
• Targeting through different platforms
• Positioning in online context
Proposals for solutions:
• examples of social media strategies—
• things that work on different platforms
• suggestions on re-organizing content and tone