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1.    Identify at least two (2) potential target markets using your knowledge of market segmentation and current research of visitors to Hawaii. Justify your opinion using a minimum of two references

2.    What type of restaurant would you recommendBlackfield Hawaii Corporation build for the resort development? Explain your choice and outline your concept including the 4 product levels. Price pointis useful as it helps indicate your positioning strategy.    
                                                           

3.    Develop an integrated communication Mix for your restaurant concept, demonstrating your knowledge of the communications process.
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