1. Toyota has built a huge manufacturing company that
can produce millions of cars each year for a wide variety
of consumers. Why was it able to grow so much bigger
than any other auto manufacturer?
2. Has Toyota done the right thing by manufacturing a
car brand for everyone? Why or why not?
3. Did Toyota grow too quickly as Toyoda suggested?
What should the company do over the next year,
5 years, and 10 years? How can growing companies
avoid quality problems in the future