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Read the case study entitled ‘Heineken launches mid-strength brand extension – its first ever in Australia’ and develop a research proposal   
INSTRUCTIONS   
The research proposal must propose the use of exploratory research to collect qualitative primary data through a focus group. In the process, you should provide a background, investigate any secondary data relevant to the topic area, identify the management decision problem, a broad marketing research problem and related specific components, scope out a research design, provide a projected budget, timelines and reporting format, and develop a discussion guide. The secondary data analysis should take the form of a literature review and you are expected to provide a summary of existing research. Any additional relevant material should be included in the appendix. 

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Provide one-page long summary of the article Teles, V.K. and Mussolini, C.C. (2014) "Public Debt and the Limits of Fiscal Policy to Increase Economic Growth", European Economic Review, 66, 1-15.  In particular, you have to address how productive expenditures help increase ec ...

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Details – Written assessment As a consumer, you have experienced at least one service such a visiting a doctor, a local restaurant or a tourist attraction. Your task is to write a report to address the following questions for any service of your choice with which you were not happy: 1. Describ ...

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Due Date: Friday, March 12, 2021 This is an individual activity. This activity will ask you to complete a simple task, such as organizing your junk drawer in your house. During and after completing this, you will then be asked to reflect on the process 5S as your standard. Activity Grading This acti ...

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TASK ONE (INDIVIDUAL ASSIGNMENT): Prepare a marketing plan for any product currently available in Maldives. (Product: Air Condition) Your plan must include references to definitions, concepts, models, theories as well as graphical presentations and practical examples where necessary. The following g ...

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