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Review the case study ‘AC Gilbert’. Answer a series of questions based on the information provided and any additional research you undertake. Record your response in a Word document.
Procedure
1.    Read the case study ‘AC Gilbert’ (Appendix 1).
2.    Analyse the information provided and prepare a report addressing the following points.
a.    Identify the key systems and processes used by AC Gilbert.
b.    Develop performance measures, assessment tools and techniques that you would use to evaluate the effectiveness of the supply chain, operational and product service delivery systems.
c.    Assuming your measures were implemented, evaluate their effectiveness using the data provided for results up to 1966. Write an analysis on the variances from plans for the key result areas (KRAs).
d.    What trends did AC Gilbert fail to identify in the late 1950s? Discuss the opportunities that were missed, including how AC Gilbert could have used this information to grow their business. Also, consider the strengths and weaknesses of the AC Gilbert Company prior to 1960.
e.    What specialists could have been consulted to advise on and identify new technology or other commerce opportunities?
Specifications

Business Management

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HI6008 Introduction of Business Research Project

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BUS115-Entrepreneurship and Small Business Management

Question 1 What is franchising?  Analyze some industries in your country where franchising is expected to grow. Question 2 Why is pricing important for small businesses?  Explain 5 different pricing strategies for small businesses and give examples on each. Question 3 Describe all s ...

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