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Students will form groups to undertake the following tasks

(a)    A short script portraying the unmet need from the perspective of the customer or market for a particular organization or industry

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(c)    Time will be given to work on this activity and summary presentation made for feedback and discussion among the group. Using this background the group will then present its initial planning steps. A class presentation (if time permits) of progress and planning will be delivered in class between weeks 7 to 10. This report is assessed at 10% serves to keep the group on track and receive useful feedback.

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