Submission Guidelines for both assessments: • Typed in format specified (refer to CALS) and to be submitted in electronic form as a word-processed file to www.turnitin.com before the due time & date for each assessment.   • Failure to submit by the due time and date will result in Zero grade. • Minimum 12 credible Journal references in each assessment or auto-fail applies. • For Group assessments, a Group Diary must be maintained with weekly updates available to show and discuss with Lecturer when requested. Please email to the Lecturer by the due date and time as per the turnitin submission: http://portal.bluemountains.edu.au/BMIHMS/BMAcademic/CALS/Shared Documents/CALS/Topic 2 - Group Assessment/Group Diary.docx  
Assessment 1 Individual Report style: 2,000 words  
Due: Wednesday of Wk 7 by 10am  
40%  
Research and discuss the importance of market structure and competitor analysis in a marketing plan.  
Give specific examples that demonstrate you have a strong understanding of marketing management theory and can apply this to the Hotel industry.

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