The purpose of this assignment is to provide students with an opportunity to use their newly learned skills to develop a research proposal addressing research conducted into a particular area of interest.
In line with Marketing Research’s learning outcomes (and Curtin’s graduate attributes) this assessment requires application of discipline knowledge, effective communication, critical thinking, and technical industry skills.
Working as a group (see details in unit outline), it is essential you demonstrate collaborative team skills.
Research proposals are presented to clients with the aim of helping to solve their particular business problems. In short, a research proposal suggests areas that need to be investigated to help managers find solutions. Whilst groups will not be engaging real firms, this assignment will address a marketing issue of the group’s choice that needs solving.
The main aim of this research proposal is to formulate the problem through conducting initial exploratory and descriptive research. Having done this, next is to propose a framework for moving forward in researching this particular business problem.
The components of this research proposal must conform to 12 point font type, and single-line paragraph spacing.
Your proposal must include ALL the sections detailed below as succinctly as possible, and where appropriate be linked to marketing research concepts (i.e. the 4 P’s), models from the prescribed text, and previous units (i.e. Marketing 100, Consumer Behaviour, etc.).
It is essential you get to the point and communicate as efficiently as possible utilizing the methodologies studied in the learning modules. Do not publish in your research proposal self-explanatory information staff marking your assignment will already know, i.e. don’t need to tell us or define what an ordinal scale is – it’s safe to say your marker already knows what it is – focus on how you are going to apply and ordinal scale in this proposal.
This proposal should utilize a scientific approach. It is NOT AN ESSAY, thus bullet points, sub-headings, tables, graphs, etc. may be used where suitable.