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The purpose of this short-term IMC plan is to further develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to practice your planning skills in developing an IMC campaign with inclusion of budgetary and timing constraints.   
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Your short-term plan must include the following: Part I:  Marketing communication goal and objective/s Redesigned message (refer to your assessment 2) Key target audiences

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