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This individual student assignment will develop a case study around an entrepreneur (not their company/companies).  You  are to identify an entrepreneur of choice, discussing your motivation for your selection. You are highly recommended to use Australasian entrepreneurs, preferably  NZ based.  
The task is to develop a case study based on a critique of the entrepreneur and their entrepreneurial  achievements.  The objective is not to merely provide a story  of achievements  and events,  but critique these  against  theoretical constructs  (see notes below).  
The  resources  you may want to  use  for  completing the  case  are interviews (phone/in-person), and for higher profile entrepreneurs - reading the entrepreneurs publications  (eg. autobiography),  news  articles  and media interviews.      Some Australasian  examples  would be Michael Hill, Annah Stretton,  Dick Smith,  Alan Hubbard, Eric Watson, Mark Hotchin, where you are unlikely to be able to interview the person directly, but there is much secondary information available to research.  
Please answer both Part A and Part B of this assessment.   
Part A (70 marks)   
Please use the following sub-headings during your case write-up:   
1.  Why did you choose this entrepreneur? 2.  Previous history/performance/attempts 3.  Family background/role models 4.  Milestones/chronology of significant events 5.  Attitudes to risk 6.  Entrepreneurial theory and practises (VERY IMPORTANT).    It is highly recommended that you integrate entrepreneurial theory and practises into your report. 7.  Financial backing   
Part B (30 marks)   
From your research into this entrepreneur, make a list of the lessons you have learnt from them that you think will help you in your future entrepreneurial endeavours.
 
Integrating theory into your case   
It is important to use the theory you have learnt and been reading about in the case study, for example theory presented in Chapters 1, 2, 3, 4, 7 and 9 of Timmons & Spinelli (2007) New Venture Creation, as well as from at least three pre-readings. An example of how to integrate theory into your case would be the following, e.g. Richard Branson was encouraged from a young age to be independent, and tells a story of being dropped off miles from home by his mother and told to ride his bike home (ref from autobiography). This example  is a classic case of illustrating how important the role of family background is to entrepreneurship.  In many studies of entrepreneurs,  parents  are often found to be entrepreneurial  and this  has been shown to have the following effects on children….(academic ref).  
Structure of the case   
The  main body of  the report will  be no more than 2 ,000 words  long (plus appendices). Be reminded  that this is an academic report, and as such, references and appropriate literature are to be cited (at least 3 academic journal articles, the front page of each to be included in the appendices of your report). Failure to do so, in addition to integrating and referencing appropriately, may lead to failure of the assessment item.

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