This report on our business opening doors to Rotorua explains my business concept, environmental scanning , competitive environment , competitor analysis and opportunities and threats. my business is for attractions and activities for the visitors all over the world. Rotorua tourism operations developed gradually over time and maintain their competitiveness and respond to the changing trends in the environment. My business re-discovering adventures in rotorua’s backyard. The business of opening doors to Rotorua is providing different varieties of packages to the peoples. All trips are set in nature and used to show off the nature surrounding Rotorua and activities that use Rotorua as the main feature and primary focus.our likely customers are most of the international visitors which is from Australia , china , india , and new Zealanders. To attract more people we do have some contacts and trip advisors in the hotels and motels in Rotorua so they can advice people to contact us for a better trip. Our business provides three different packages which is adventure package which attracts explorers and the family package which attracts families and go with the flow package which attracts every people so that all kind of tourists are welcomed and attract all visitors. The key product which my business provides activities like cycling, fishing, kayaking, hiking, traditional and cultural things and games which pleasure the peoples and the we give a good quality of service by our company staffs and we prepare itinerary which our customer needs. we provide all the equipments that our customer want for the whole trip not only but also we provide them lunch, snacks and travel. Our different is quite different from other similar business because we work and prepare accordingly to our customer wish and satisfy their needs. we hire professional staffs so our customers will feel so much secure and safe and we treat them like a guest which they may experience the culture of host destination. my company office is situated at the lake front Rotorua so more people can know about our company without any advertisement. We keep socio cultural and environment safe and sustainable through out our business and our business is very much conserved about it too. 12 trained and skilled labours are working under my business.
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Task two – Environmental scanning
Economic :- This section analysis the economic background of tourism business. In New Zealand the government is encouraging more tourism business and developing the structures on it. Economic systems are more dependable to the tourism industry. New Zealand has a good ranking in the tourism aspects and my business is very unique and nature based which had the ability to attract more people and people coming to the place. As tourism industry is the second source of income to the country, the economical aspects can be easily understandable. We employ local people for my company which is beneficial for local and economy and make the visitors experience host culture too.
Environmental :- This section clarify the environment outline of the business. In my business you can see the policies of sustainability and conservation and good maintained execution to keep the environment clean and tidy. And using good strategies ideas.
• Trips include planting of native trees
• 5 percent of profits go towards conservation.
• Trips include checking and cleaning of places by staffs
Social- Cultural :- Business at openining doors to Rotorua is something which opens up the image and the culture of the country. As a part of social cultural sustainability we provide trips to mitai maori village which shows the actual maori culture and their art forms not only that but also we employ highly trained and knowledgable local people as our company staff so it’s a chance to our customers with interact with the local people and their culture and guides do explain different social aspects of area that visitors going through the trip and explains traditions of local peoples too.
Technology :- this section analysis the technological background of our business. My business do have a website where people can easily access and know more informations on our business and book the dates in advanced.
Political, Governmental, Legal and Regulatory
All business in the country will be affected by the political influences. Compared to the other countries, New Zealand is politically stable and so there is no political that to New Zealand. New Zealand is well stable and planning is in place for the development of tourism activities which is the one of the main source of income other than agriculture industry.
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The product my business throw out is attractions and activities which is completely nature based and adventurous. Where we offering different types of tour packages so that we cant attract all kind of travellers. All the attractions and activities are within Rotorua. We are opening doors of Rotorua for people to explore and relax. the geographical scope of our business is good as people want to involve in new activities and visit attractions business is having a good geographical scope. Our main buyer group is international visitors but local peoples too but not like the international visitors as long as we got we can attract every kind of travellers group travellers, families and individuals. According to supply we do have contacts and connections with the hotels so the people accomadated their will come into our business. And our main competitors are rainbow springs in orer to compete with them we provide good offers on seasons and provide more products and services. For reducing the threat of rivals we built a stronger and loyal relationship with customers. In order to decrease the threats of substitutes we will give customers a feed back form to get to know what they prefer and expectations so that we can reach the goal of customers and their preferences.and reduce the bargaining power of suppliers through purchasing a